Asakusa (浅草) is one of Tokyo’s most iconic districts, blending traditional Japanese culture with a lively atmosphere and historic landmarks. It attracts both tourists and locals seeking a glimpse of old Japan.
Located in the Taitō ward, Asakusa is a must-visit destination, home to the famous Sensō-ji Temple, bustling shopping streets, and delicious local specialties.
Find all the locations mentioned in this article on our Google Maps.
A brief history of Asakusa
The name Asakusa (浅草) literally means "shallow grass," referring to the once marshy landscape near the Sumida River.
During the Edo period (1603–1868), Asakusa was Tokyo’s entertainment hub, known for its kabuki theaters, street performances, teahouses, and vibrant nightlife, including yukaku (pleasure districts) and yose (comedy theaters).
At the heart of Asakusa stands Sensō-ji, Tokyo’s oldest Buddhist temple. According to legend, in 628, two fishermen discovered a statue of Kannon, the Buddhist goddess of mercy, in the Sumida River. A temple was built to enshrine this sacred statue, turning Asakusa into a major pilgrimage site.
Things to do in Asakusa: must-see attractions
Panoramic view from the Asakusa Tourist Information Center
Before diving into the lively streets of Asakusa, start your visit with a bird’s-eye view! Located right across from the entrance to Sensō-ji, the Asakusa Tourist Information Center offers a rooftop terrace with stunning views of Sensō-ji and the Tokyo Skytree.
Free admission, open from 9 AM to 8 PM. Take the elevator to the top floor for the best view!
Nakamise-dōri: Shopping & Japanese Street Food
A visit to Asakusa isn’t complete without strolling down Nakamise-dōri (仲見世通り), the 250-meter-long shopping street leading to Sensō-ji. This historic street is packed with traditional souvenirs like folding fans, yukata, and lucky cat figurines, as well as mouthwatering local snacks:
- Ningyō-yaki (人形焼) – Small, doll-shaped cakes filled with sweet red bean paste
- Melon pan (メロンパン) – A crispy, sweet bread, sometimes stuffed with ice cream
Visit early in the morning to avoid crowds, and check out the side streets for more affordable prices!
Sensô-ji Temple
Sensō-ji temple (浅草寺) is Asakusa’s crown jewel and one of Japan’s most visited temples.
At the entrance, you’ll pass through the Kaminarimon (雷門 / Thunder Gate), with its massive red lantern—a symbol of Asakusa. Beyond Nakamise-dōri, you’ll reach the temple grounds, featuring the main hall and a striking five-story pagoda.
Things to do at Sensō-ji:
- Draw an omikuji fortune (Tie bad fortunes to a rack to ward off bad luck!)
- Burn incense for good luck
- Admire the temple’s intricate architecture and pagoda
Temple interior is open from 6 AM to 5:30 PM, but temple grounds can be accessed 24/7. The best time to visi is evening, Sensō-ji is beautifully illuminated and much quieter.
Imado Jinja: the lucky cat shrine
Lesser-known but equally charming, Imado Jinja is a small shrine dedicated to maneki-neko (beckoning cat figurines). Some even believe this is where the maneki-neko legend began.
This shrine is also popular among couples, as it’s believed to bring luck in love and marriage.
Shrine is open from 9 AM to 7 PM.
Sumida river walk & scenic cruise
Sumida Park offers a peaceful riverside stroll with fantastic views of the Tokyo Skytree. If you visit in spring, this is one of the best spots to admire cherry blossoms (sakura)!
From the park, you can also hop on a cruise along the Sumida River, with routes connecting Asakusa to:
- Hama-rikyū Gardens
- Odaiba district
Asakusa Hanayashiki: Japan’s oldest amusement park
Opened in 1853, Hanayashiki is Japan’s oldest amusement park, filled with nostalgic rides and classic attractions.
- Admission: ¥1,000 (~$6.50), with additional ride fees
- Open: 10 AM – 6 PM
Where to eat and drink in Asakusa ?
The area is full of restaurants and bars of all kinds.
Restaurants
- Daikokuya : Famous for Edo-style tempura
- Asakusa Mugitoro : Traditional meals with a stunning cherry blossom view
Cafés & Snacks
- Suzukien Asakusa : Serves Tokyo’s strongest matcha ice cream (7 intensity levels!)
- Asakusa Kagetsudō : Legendary melon pan shop
- Neko Café Asakusa : Relax with adorable cats
Bars & Izakayas
- Hoppy Street : A lively alley full of izakayas, perfect for trying nikomi (stewed meat)
- Kamiya Bar : Tokyo’s oldest bar (since 1880), famous for its Denki Bran cocktail
Where to stay in Asakusa ?
Asakusa is a popular area with many hotels.
- Luxury : The Gate Hotel Asakusa Kaminarimon (150-400 € / Stunning Skytree views)
- Mid-range : APA Hotel Asakusa Kaminarimon Minami (100-200 € / Modern & central)
- Budget: Smile Hotel Asakusa (60-100 € / Affordable but slightly farther from the main attractions)
Asakusa in one day
Morning
- Start at the Asakusa Tourist Information Center for a panoramic view
- Explore Nakamise-dōri and Sensō-ji
- Snack on melon pan at Kagetsudō
Lunch
- Enjoy tempura at Daikokuya
Afternoon
Stroll through Sumida Park, then:
- Visit Imado Jinja (Maneki-neko shrine)
- Take a Sumida River cruise (optional stop at Hama-rikyū Gardens)
- Explore Hanayashiki Amusement Park or go shopping at Kappabashi Kitchen Town
An alternative is to continue your day to nearby locations like the Ueno district or the Tokyo Skytree.
Evening
- Dine at an izakaya on Hoppy Street
- End the night with a drink at Kamiya Bar
Find all the locations mentioned in this guide on our Google Maps.
